Yes, but not all destination pages are made equal. At INDUSTRYBay, we use the term “landing page” to describe a campaign-specific page with a single call to action and limited website navigation.

Yes, you can create a landing page that’s designed specifically to sell a product or generate leads. Then, you can point all of your social media posts and ads to the landing page. Creating one-off landing pages is especially useful for short-term campaigns such as when you are testing target market reactions to new business or product ideas.

All landing pages require a domain name where they can be hosted. If your company does not have your own domain name, you can always host your landing page with INDUSTRYBay. If you don’t want to link a new landing page to your current domain, you always have the option of publishing your landing page to www.industrybay.us., a domain that is secure, search-engine friendly and customizable to fit with your branding or campaign.

A landing page should contain only the amount and type of content that’s needed to prompt users to take the desired action. Stuffing extra, unnecessary content onto the page can be a distraction that ends up reducing lead conversions. Always include copy, images, and interactive elements (e.g. a lead form) that will encourage users to submit either a quote request or an order. If you need to share lots of in-depth content to help visitors understand the benefits of your product or service, then longer landing pages will serve you well.

Here are some factors that can affect how many landing pages you may want to create:

Number of campaigns

INDUSTRYBay recommends that you have at least one dedicated landing page for each marketing campaign so that the landing page can be tailored to the campaign’s specific objective, appearance, and tone.

Audience targeting

If you can divide your audience into different groups or segments, you may consider creating separate landing pages for each group or segment. You’ll be able to enhance the experience for each segment and maximize your chances of generating lead conversions.

Variety of products or services

If your company offers a number of different products or services, you may create separate landing pages for each product or service category. Individual landing pages will allow you to highlight the unique benefits of each product or service you offer.

Testing and optimization

When optimizing your marketing campaigns with A/B testing or an AI optimization tool, having multiple landing page variants is essential for testing and improving the overall user experience. INDUSTRYBay can test different elements across your landing pages to see which ones perform the best and are most effective at increasing lead conversion rates.

More is better

Having more landing pages on your site can lead to significant benefits. According to a study by Unbounce, increasing the number of landing pages from 10 to 15 gave companies a 55% boost in leads. A key benefit of having lots of landing pages is improved search engine visibility. When more of your pages display in search engine results, there’s a greater chance of potential customers visiting your site.

The better the experience users have on your landing pages, the more likely they are to convert into leads. Here are some tips for creating landing pages that your users will love:

Relevant content

All of the content on your landing pages should be laser-focused on giving visitors what they need to convert into a lead. The content should be consistent with the path users took to arrive at your landing page (e.g. ads or social media posts). We call this “message match” and it’s a great way to improve your landing page conversion rate.

Fast loading times

Slow page loads negatively impact your landing page performance. Load times under two seconds are considered fast. Every extra second of load time reduces your landing page conversions by 12%. Since 53% of people abandon landing pages after just three seconds, INDUSTRYBay ensures that your landing page load times are as fast as possible.

Mobile optimization

A good portion of your audience may visit your landing pages on their mobile devices. It naturally follows that you want to provide a good user experience for potential customers on their phones or tablets. Every INDUSTRYBay landing page features a mobile-responsive design which switches seamlessly between mobile and desktop environments.