In 2009, our leadership received funding through the Manufacturing Extension Partnership (MEP) to develop an innovative growth marketing program capable of increasing the global sales competitiveness of U.S. manufacturers. The resulting program, Web-Based Strategic Marketing, was successfully tried and tested by teams of senior MEP manufacturing consultants.
INDUSTRYBay represents the evolution of countless MEP-funded industrial growth marketing engagements. Our team combines expertise in Web-Based Strategic Marketing with knowledge of real world business complexities. Results-driven marketing experts drive exponential growth for our customers enabling them to focus on their core industrial operations.
Our marketing technology platform enables forward-thinking and budget-conscious industrial organizations to accelerate sales using best-in-class marketing automation, search engine optimization, eCommerce and artificial intelligence solutions. We deliver industrial marketing solutions that effectively and efficiently generate a measurable impact on your company´s bottom line.
INDUSTRYBay´s growth stack is a meticulously tested and carefully selected set of marketing, sales, and CRM software that enables our customers to generate leads and drive revenue without needing to manage a stack of tools that do not work together. Our growth stack enables easy marketing, sales, and communication with prospects and customers alike.
AdobeCommerce is the the world ́s #1 business-to-business eCommerce platform with over $50 billion in sales transactions per year. The platform delivers exceptional digital experiences with unrivaled flexibility and scalability. Our online stores can manage even the most complex and customized pricing, payment, shipping, tax and logistics requirements.
Bing Webmaster Tools provides detailed information regarding the performance of your landing pages, websites, blogs and online stores in the search engine results pages of Microsoft Bing. This powerful tool enables analysis and actionable insights that can be used to continuously improve your rankings in Bing search results.
HubSpot is an AI-powered customer platform that connects your marketing, sales, and customer service teams. HubSpot's integrated platform helps businesses to accelerate growth by focusing on what matters most: their customers. HubSpot is currently ranked the #1 marketing automation and sales software product by G2, the most trusted software marketplace.
Google Analytics (GA) delivers a comprehensive understanding of customer behavior across devices such as phones, tablets, laptops and desktops. GA is a powerful tool which can be configured to provide visibility into the customer journey and continuously improve marketing ROI. GA provides valuable insights into how best to increase your company's visibility in Google.
Google Search Console enables our customers to monitor, maintain, and troubleshoot their web presence in Google Search results. Search Console helps ensure that Google can understand and process your web pages. Our search engineers use Search Console to fix indexing problems and to resubmit any new or updated content.
Clarity is a user behavior analytics tool that helps our customers understand how users interact with their landing pages, websites, blogs, and online stores. Session recordings facilitate continuous improvement by providing actionable insights into how customers and prospects are engaging with your marketing assets.
Carlos is a Customer Success Manager who specializes in strategic marketing consulting, public relations and business development for industrial companies seeking new markets in Latin America. Carlos has more than nine years of experience working in trade marketing. He successfully increases customer demand at the wholesaler, retailer, and distributor level. Carlos also has experience in Financial Management, Sales, Customer Service and Foreign Trade.
Carlos graduated from Javeriana University in Bogota, Colombia, where he received his bachelor’s degree in Economics with an emphasis in International Relations. After graduating, Carlos managed marketing strategies for major food companies (Nacional de Chocolates, Grupo Carnico, and Noel) before moving on to work in the finance industry publishing financial reports for energy companies. In 2022, he joined the City of Bogota´s Entrepreneurship and Business program, where he contributed to the development of training and monitoring processes.
Catherine holds a BA degree In Social Communication and Journalism with a concentration in Corporate Communication as well as a postgraduate diploma in Multimedia Communication from the University Sergio Arboleda in Bogota, Colombia. She started her career as a Social Media Community Manager for Colombia Telecommunications and later moved Into the public sector developing and implementing communication plans for the Colombian Ministry of Information Technology. Catherine served as a Legislative Aide specializing in Social Media Management for both houses of the Colombian Congress including the Senate and the House of Representatives.
As a certified professional coach, Catherine has a strong background in Human Resources, Talent Development, and Public Relations. She is a strong leader and team player who has worked professionally in the areas of leadership training and management education for large multinational companies such as Schlumberger, Baker Hughes, and Canacol. As a Customer Success Manager for INDUSTRYBay, Catherine leverages her public and private sector experience as well as her multilingual capabilities to help our customers drive international business opportunities in Latin American markets.
Claudette lives and works in Bangalore, the Silicon Valley of India. An animal lover at heart with an entrepreneurial spirit, Claudette previously ran a pet day care called Woofs and Wags, where she provided her canine clients food, exercise, grooming and medical services while their owners were traveling. She most recently worked as a Customer Success Executive at the Art of Living Foundation, a humanitarian and educational non-governmental organization with centers in 180 countries.
Claudette´s career in Customer Care spans 20 years working for large multinational enterprises such as America Online (AOL) and Inc. Magazine., where she worked as a voice and accent trainer. In addition to her strong command of both written and spoken English, Claudette is proficient in three Indian languages including Hindi, Malayalam, and Tamil. At INDUSTRYBay, she builds long-term business relationships by delivering empathetic and efficient customer service with consistently high standards.
The erstwhile princess of Jubbal, India, Devya serves as a Corporate Ambassador for INDUSTRYBay's customers. She holds a Bachelor of Science degree from the Integrated Institute for Learning and Management (IILM) in New Delhi. Devya is a partner in Empowered Skills Pvt. Ltd., a successful public-private partnership that is part of the National Skills Development Mission, a campaign launched by the Prime Minister Narendra Modi. She works with Middle Eastern countries to upskill their medical and paramedical staff in India.
Devya´s palace is located in the district of Shimla, India's former summer capital, where her family ruled from 1100 A.D. to 1948. As an active member of the the ruling BJP political party, Devya works with the government of Himachal Pradesh to create community development programs that promote women´s empowerment, youth development and the preservation of the region´s rich cultural heritage. In addition to generating positive social impact in her home state, Devya serves as an ambassador to the International Delphic Council.
Fredy holds an undergraduate degree in Business Administration from St. Thomas University in Bogota, Colombia. He also holds an MBA with a concentration in Marketing Management, Project Management and Innovation from the European Postgraduate Institute. Fredy is an expert in business networking and relationship building. As a Customer Success Manager at INDUSTRYBay, he is focused on commercial intermediation and project consulting.
Fredy has worked as an Innovation Portfolio Manager optimizing marketing budget allocations to maximize the value of emerging growth businesses. He has also worked as an Ergonomics Specialist developing strategies to improve workplace safety and employee productivity. Fredy is currently an advisor to the District of Bogota´s Institute of Recreation and Sports (IDRD), where he develops ways to leverage sports as a vehicle for social change in vulnerable communities.
Gabriela earned her law degree from the University of Guadalajara, Mexico, in 2005. Since 2006, she has served on the Board of Conciliation and Arbitration at the State of Jalisco Secretariat of Labor in Guadalajara. Gabriela practices civil law with a specialization in labor and contracts. She advises INDUSTRYBay on contract law and is a valuable resource for our customers who are looking to conduct business in Mexico.
Gabriela leverages her extensive professional network to connect INDUSTRYBay customers with business leaders from some of Mexico's most prestigious institutions and to help them build partnerships that would not be viable without her expertise and goodwill. She forges alliances with trade associations such as the Chambers of Commerce throughout Mexico to develop international trade opportunities for INDUSTRYBay customers.
As a purpose-driven lawyer, Gabriela dedicates a part of her time to providing free legal counsel for deserving individuals and companies who cannot afford the best legal counsel but are making a difference in the world.
Harish holds a Bachelor of Commerce degree from Bhundelkhand University in Jhansi, India. He has a Certificate in Economics and International Business from the International Business Management Institute in Berlin, Germany, as well as a Certificate in Export and Import Management from the Indian Institute of Foreign Trade. His consulting experience includes business development, market expansion, brand management, relationship management and channel management for large multinational enterprises such as Tata Consultancy Services.
Harish is proficient in Spanish, French and Portuguese and has worked as a Sales and Marketing Executive in a number of different countries including Angola, Argentina, Brazil, Cameroon, Colombia, Equatorial Guinea, India, Indonesia, Mexico, Mozambique, Peru and Portugal. As a Customer Success Manager with INDUSTRYBay, Harish specializes in international business development with a focus on African, European and Latin American markets.
Jose holds a BA degree in Architecture from Pontificia Universidad Javeriana in Bogota, Colombia. He is an an accomplished architect who designed the private lounges at El Dorado International Airport. As a community influencer, Jose has unmatched finesse in fostering relationships with Latin American investors. Contributing an unwavering commitment to excellence and integrity, he is focused on projects that enhance the wellbeing of humankind.
Jose is a trusted advisor to the most important industrialists in Colombia operating across a wide range of industries including automotive component manufacturing, farm equipment manufacturing, mining equipment manufacturing, construction equipment manufacturing, furniture manufacturing, healthcare management, banking and financial services. Jose leverages his extensive professional network to develop new business for INDUSTRYBay.
Dr. Mariana Goldstuecker holds a Doctor of Medicine/Master of Health Administration (MD/MHA) from Universidad de La Sabana in Bogota, Colombia, where she taught Symptomatology for three years. Mariana also holds an M.Sc. in Anorexia and Bulemia from the University of Buenos Aires in Argentina. She has worked as an ER doctor and general practitioner and is an outstanding medical professional.
Mariana's commitment to excellence extends beyond medicine to business development, project management, sales and marketing. She demonstrates exceptional leadership skills while managing complex projects with multidisciplinary teams. Her medical knowledge combined with her business acumen have helped Mariana to evolve into an expert marketer of healthcare products and services.
Mariana lives close to Geneve, Switzerland, in the beautiful alpine town of Annecy, France. As a Customer Success Manager for INDUSTRYBay, she develops innovative marketing strategies that increase profitability and improve customer retention for our European customers.
Rohan holds degrees in Economics (Honors) and Business Administration (Finance) from Loyola College and California State University, respectively. In 2005, Rohan launched his professional career with Developing Knowledge in Manufacturing, Inc. as an Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) consultant based in Los Angeles. In 2008, he developed the Web-Based Strategic Marketing program for California Manufacturing Technology Consulting, the Manufacturing Extension Partnership’s largest partner in the United States.
Rohan has developed successful international growth marketing solutions for clients across a myriad of industries including aerospace, automotive, hydraulics, electronics and biotech. He has helped industrial business owners to generate millions of dollars in revenue and to successfully exit their companies. INDUSTRYBay is the embodiment of the experience and expertise Rohan gained through his 20-year career in technology and marketing. Rohan has served as Founder and CEO since April 2022. He has achieved continuous improvements in our strategic marketing assets and capabilities and is focused on driving growth into new markets and geographic territories.
Ross is a graphic and visual designer with more than 10 years of experience in brand identity, concept development, visual design, print design, web design and digital advertising. Her role at INDUSTRYBay is to combine creativity with an in-depth knowledge of business design elements to improve the company´s visual communication with our customers. She ensures brand consistency across INDUSTRYBay´s marketing assets and communication channels.
Ross possesses a comprehensive understanding of User Interface (UI) and User Experience (UX) design requirements for both mobile and desktop devices. She collaborates effectively and is able to efficiently translate the design requirements of every INDUSTRYBay customer. Ross holds degrees in Design for Graphic Communication from the University of Guadalajara and Web Design from Universidad de Artes Digitales.
Since April 2022, Tariq has served as INDUSTRYBay´s Chief Strategy Officer. He manages a global team of Corporate Ambassadors and Customer Success Managers to help INDUSTRYBay customers drive revenue growth. As the de facto chief of staff, Tariq guides the C-suite toward achieving organizational alignment with the company´s strategic plans. He holds degrees in Government from Bowdoin College as well as Education with a specialization in Physical Education and Coaching from Boston University. Tariq interned at the Aga Khan Foundation in Washington D.C. and volunteered with the Mother Teresa Missionaries of Charity in India.
Following his internships, Tariq served as a Research Assistant at the Center for International Development at Harvard University, where he co-authored research with the World Economic Forum which was published by Oxford University Press. Tariq served as a U.N. volunteer in Uganda reporting to Cisco Systems, the U.S. Agency for International Development and the United Nations Development Program. He developed educational opportunities for disadvantaged youth through the Least Developed Countries Initiative. Tariq later served as an assistant manager of the Reebok Human Rights Programs at the company headquarters in Canton, Massachusetts.
Carlos is a Customer Success Manager who specializes in strategic marketing consulting, public relations and business development for industrial companies seeking new markets in Latin America. Carlos has more than nine years of experience working in trade marketing. He successfully increases customer demand at the wholesaler, retailer, and distributor level. Carlos also has experience in Financial Management, Sales, Customer Service and Foreign Trade.
Carlos graduated from Javeriana University in Bogota, Colombia, where he received his bachelor’s degree in Economics with an emphasis in International Relations. After graduating, Carlos managed marketing strategies for major food companies (Nacional de Chocolates, Grupo Carnico, and Noel) before moving on to work in the finance industry publishing financial reports for energy companies. In 2022, he joined the City of Bogota´s Entrepreneurship and Business program, where he contributed to the development of training and monitoring processes.
Catherine holds a BA degree In Social Communication and Journalism with a concentration in Corporate Communication as well as a postgraduate diploma in Multimedia Communication from the University Sergio Arboleda in Bogota, Colombia. She started her career as a Social Media Community Manager for Colombia Telecommunications and later moved Into the public sector developing and implementing communication plans for the Colombian Ministry of Information Technology. Catherine served as a Legislative Aide specializing in Social Media Management for both houses of the Colombian Congress including the Senate and the House of Representatives.
As a certified professional coach, Catherine has a strong background in Human Resources, Talent Development, and Public Relations. She is a strong leader and team player who has worked professionally in the areas of leadership training and management education for large multinational companies such as Schlumberger, Baker Hughes, and Canacol. As a Customer Success Manager for INDUSTRYBay, Catherine leverages her public and private sector experience as well as her multilingual capabilities to help our customers drive international business opportunities in Latin American markets.
Claudette lives and works in Bangalore, the Silicon Valley of India. An animal lover at heart with an entrepreneurial spirit, Claudette previously ran a pet day care called Woofs and Wags, where she provided her canine clients food, exercise, grooming and medical services while their owners were traveling. She most recently worked as a Customer Success Executive at the Art of Living Foundation, a humanitarian and educational non-governmental organization with centers in 180 countries.
Claudette´s career in Customer Care spans 20 years working for large multinational enterprises such as America Online (AOL) and Inc. Magazine., where she worked as a voice and accent trainer. In addition to her strong command of both written and spoken English, Claudette is proficient in three Indian languages including Hindi, Malayalam, and Tamil. At INDUSTRYBay, she builds long-term business relationships by delivering empathetic and efficient customer service with consistently high standards.
The erstwhile princess of Jubbal, India, Devya serves as a Corporate Ambassador for INDUSTRYBay's customers. She holds a Bachelor of Science degree from the Integrated Institute for Learning and Management (IILM) in New Delhi. Devya is a partner in Empowered Skills Pvt. Ltd., a successful public-private partnership that is part of the National Skills Development Mission, a campaign launched by the Prime Minister Narendra Modi. She works with Middle Eastern countries to upskill their medical and paramedical staff in India.
Devya´s palace is located in the district of Shimla, India's former summer capital, where her family ruled from 1100 A.D. to 1948. As an active member of the the ruling BJP political party, Devya works with the government of Himachal Pradesh to create community development programs that promote women´s empowerment, youth development and the preservation of the region´s rich cultural heritage. In addition to generating positive social impact in her home state, Devya serves as an ambassador to the International Delphic Council.
Fredy holds an undergraduate degree in Business Administration from St. Thomas University in Bogota, Colombia. He also holds an MBA with a concentration in Marketing Management, Project Management and Innovation from the European Postgraduate Institute. Fredy is an expert in business networking and relationship building. As a Customer Success Manager at INDUSTRYBay, he is focused on commercial intermediation and project consulting.
Fredy has worked as an Innovation Portfolio Manager optimizing marketing budget allocations to maximize the value of emerging growth businesses. He has also worked as an Ergonomics Specialist developing strategies to improve workplace safety and employee productivity. Fredy is currently an advisor to the District of Bogota´s Institute of Recreation and Sports (IDRD), where he develops ways to leverage sports as a vehicle for social change in vulnerable communities.
Gabriela earned her law degree from the University of Guadalajara, Mexico, in 2005. Since 2006, she has served on the Board of Conciliation and Arbitration at the State of Jalisco Secretariat of Labor in Guadalajara. Gabriela practices civil law with a specialization in labor and contracts. She advises INDUSTRYBay on contract law and is a valuable resource for our customers who are looking to conduct business in Mexico.
Gabriela leverages her extensive professional network to connect INDUSTRYBay customers with business leaders from some of Mexico's most prestigious institutions and to help them build partnerships that would not be viable without her expertise and goodwill. She forges alliances with trade associations such as the Chambers of Commerce throughout Mexico to develop international trade opportunities for INDUSTRYBay customers.
As a purpose-driven lawyer, Gabriela dedicates a part of her time to providing free legal counsel for deserving individuals and companies who cannot afford the best legal counsel but are making a difference in the world.
Harish holds a Bachelor of Commerce degree from Bhundelkhand University in Jhansi, India. He has a Certificate in Economics and International Business from the International Business Management Institute in Berlin, Germany, as well as a Certificate in Export and Import Management from the Indian Institute of Foreign Trade. His consulting experience includes business development, market expansion, brand management, relationship management and channel management for large multinational enterprises such as Tata Consultancy Services.
Harish is proficient in Spanish, French and Portuguese and has worked as a Sales and Marketing Executive in a number of different countries including Angola, Argentina, Brazil, Cameroon, Colombia, Equatorial Guinea, India, Indonesia, Mexico, Mozambique, Peru and Portugal. As a Customer Success Manager with INDUSTRYBay, Harish specializes in international business development with a focus on African, European and Latin American markets.
Jose holds a BA degree in Architecture from Pontificia Universidad Javeriana in Bogota, Colombia. He is an an accomplished architect who designed the private lounges at El Dorado International Airport. As a community influencer, Jose has unmatched finesse in fostering relationships with Latin American investors. Contributing an unwavering commitment to excellence and integrity, he is focused on projects that enhance the wellbeing of humankind.
Jose is a trusted advisor to the most important industrialists in Colombia operating across a wide range of industries including automotive component manufacturing, farm equipment manufacturing, mining equipment manufacturing, construction equipment manufacturing, furniture manufacturing, healthcare management, banking and financial services. Jose leverages his extensive professional network to develop new business for INDUSTRYBay.
Dr. Mariana Goldstuecker holds a Doctor of Medicine/Master of Health Administration (MD/MHA) from Universidad de La Sabana in Bogota, Colombia, where she taught Symptomatology for three years. Mariana also holds an M.Sc. in Anorexia and Bulemia from the University of Buenos Aires in Argentina. She has worked as an ER doctor and general practitioner and is an outstanding medical professional.
Mariana's commitment to excellence extends beyond medicine to business development, project management, sales and marketing. She demonstrates exceptional leadership skills while managing complex projects with multidisciplinary teams. Her medical knowledge combined with her business acumen have helped Mariana to evolve into an expert marketer of healthcare products and services.
Mariana lives close to Geneve, Switzerland, in the beautiful alpine town of Annecy, France. As a Customer Success Manager for INDUSTRYBay, she develops innovative marketing strategies that increase profitability and improve customer retention for our European customers.
Rohan holds degrees in Economics (Honors) and Business Administration (Finance) from Loyola College and California State University, respectively. In 2005, Rohan launched his professional career with Developing Knowledge in Manufacturing, Inc. as an Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) consultant based in Los Angeles. In 2008, he developed the Web-Based Strategic Marketing program for California Manufacturing Technology Consulting, the Manufacturing Extension Partnership’s largest partner in the United States.
Rohan has developed successful international growth marketing solutions for clients across a myriad of industries including aerospace, automotive, hydraulics, electronics and biotech. He has helped industrial business owners to generate millions of dollars in revenue and to successfully exit their companies. INDUSTRYBay is the embodiment of the experience and expertise Rohan gained through his 20-year career in technology and marketing. Rohan has served as Founder and CEO since April 2022. He has achieved continuous improvements in our strategic marketing assets and capabilities and is focused on driving growth into new markets and geographic territories.
Ross is a graphic and visual designer with more than 10 years of experience in brand identity, concept development, visual design, print design, web design and digital advertising. Her role at INDUSTRYBay is to combine creativity with an in-depth knowledge of business design elements to improve the company´s visual communication with our customers. She ensures brand consistency across INDUSTRYBay´s marketing assets and communication channels.
Ross possesses a comprehensive understanding of User Interface (UI) and User Experience (UX) design requirements for both mobile and desktop devices. She collaborates effectively and is able to efficiently translate the design requirements of every INDUSTRYBay customer. Ross holds degrees in Design for Graphic Communication from the University of Guadalajara and Web Design from Universidad de Artes Digitales.
Since April 2022, Tariq has served as INDUSTRYBay´s Chief Strategy Officer. He manages a global team of Corporate Ambassadors and Customer Success Managers to help INDUSTRYBay customers drive revenue growth. As the de facto chief of staff, Tariq guides the C-suite toward achieving organizational alignment with the company´s strategic plans. He holds degrees in Government from Bowdoin College as well as Education with a specialization in Physical Education and Coaching from Boston University. Tariq interned at the Aga Khan Foundation in Washington D.C. and volunteered with the Mother Teresa Missionaries of Charity in India.
Following his internships, Tariq served as a Research Assistant at the Center for International Development at Harvard University, where he co-authored research with the World Economic Forum which was published by Oxford University Press. Tariq served as a U.N. volunteer in Uganda reporting to Cisco Systems, the U.S. Agency for International Development and the United Nations Development Program. He developed educational opportunities for disadvantaged youth through the Least Developed Countries Initiative. Tariq later served as an assistant manager of the Reebok Human Rights Programs at the company headquarters in Canton, Massachusetts.