Voice Over: So, what’s the difference between a landing page and your website anyway? In a word, focus. While websites are general and designed for exploring, landing pages prompt visitors with just one clear goal or call to action. Think of a landing page as a one-way street. Visitors from email, social, or PPC ads are directed to a specific CTA as they take in the scenery, like your messaging, your testimonials, or features customized to that offer.

Websites are more like roundabouts with multiple links and options that can distract from your offer. Visitors can get really stuck exploring a website, not knowing exactly where to go next, meaning all those email and pricey ad click throughs to your offer have a way bigger chance of going to waste.

So not only do landing pages give your visitors a more compelling, focused experience, they give you more control over your campaigns and ad dollars. Start converting more of your traffic with landing pages. Check out our library of over 100 templates at unbounce. com slash templates.