Many buyers conduct online research before they begin creating shortlists of potential suppliers. Your company´s window to the world, your website creates the first impression of your business in the minds of potential buyers. Without a user-friendly website that is optimized for search engines, you could lose business before having a chance to speak with potential customers.

Your website should be optimized to convert traffic into leads. Does your website feature easily accessible product information, navigation, and lead forms (e.g. request a quote)? In terms of visual design and aesthetics, does your website look modern and professional? Is your website mobile-friendly? In other words, does it present the information from your desktop site in an easy to use format for users on phones and tablets? Although there are many factors to account for when checking if your website is out of date, these are some good questions to ask yourself.

Each one of your customers is unique and each individual is different too. While some people do their jobs on a desktop or laptop, there are others who view your website on a tablet or cell phone. A responsive website automatically adapts to the type of device your potential customer is using to view your website. Ensuring that your corporate website is responsive gives every potential customer access to all the information he or she needs to make a purchasing decision.

Is your current website supporting your online lead generation efforts? Are you completely satisfied with your website´s lead conversion rate? Could the number of leads generated from website traffic be improved with a more user-friendly design and easier to find content? The foundation for online lead generation is a high-performance website that efficiently converts visitors into leads. If potential buyers do not quickly and easily find exactly what they need on your website, they will most likely turn to your competitors. INDUSTRYBay offers customers hundreds of tried and tested website themes from which to choose. Designed and built in as little as 15 days using a simple and seamless customization process, our websites are a turnkey solution for boosting website performance in terms of search engine visibility and lead conversion.

INDUSTRYBay websites are geared toward effective sales and marketing. If you have an online product catalog, our marketing experts can upon request offer recommendations to optimize the eCommerce experience for potential customers such as buyers, engineers, and procurement managers. Our team will ensure that your website redesign is seamless and does not adversely impact the user experience of prospects and customers who browse your product catalog.

You could always locate freelancers online or hire a friend or relative who has some knowledge of graphic design or web development, but in today's fast-paced hyper-connected world, you need a team of industrial online marketing experts who can design and build a website capable of generating high-quality leads and growing your business. We recommend that you partner with a team of experienced marketing experts and engineers who understand how to attract, engage and convert potential customers in your industry.