Accelerate Your Sales with World-Class Marketing Teams and Tools
INDUSTRYBay is the AI-powered,
web-based strategic marketing
platform for growth-oriented
industrial companies.
Organized, strategic efforts to promote specific corporate goals, marketing campaigns leverage blogs, emails, text messages and social media networks to continuously attract, engage and delight prospects and customers alike. INDUSTRYBay will help define the purpose and goals for your marketing campaigns. Are you looking to promote a new product, increase brand awareness, drive leads, or generate revenues? Our marketing experts will help you to develop campaigns that are aligned with SMART (specific, measurable, attainable, relevant and timely) goals. Run your marketing campaigns on INDUSTRYBay to create delighted, loyal and happy customers who drive referrals and repeat sales.
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In the attract phase, our industrial marketing team focuses on helping you create useful content to help prospects learn about your company. The most popular marketing campaign asset is video followed by images, blog articles, infographics, podcasts, and other audio content. Video has the highest ROI of any media format. Other services aimed at attracting customers include search engine optimization, social media marketing, targeted paid ads, and conversion rate optimization (i.e. the process of continuously improving website performance in order to convert more sales).
In the engage phase, INDUSTRYBay makes it easy for your customers to buy from you. Our marketing campaigns enable buyers to engage with your company on their preferred timeline and marketing channels. The focus is not only on closing deals but also on creating relationships. Services aimed at engaging customers include website and email personalization, database segmentation, marketing automation, lead nurturing, multichannel communication (live chat, phone, text messaging, email), and sales automation.
Customer delight is the process of surpassing customers' expectations to build a long-term, positive experience around your product or service and brand. Delighted customers are more likely to become loyal customers and brand advocates for your company. Customer delight is centered around helping customers effectively solve their problems and challenges — not just making the sale. Achieving customer delight involves every interaction with your business (e.g. visiting your website, requesting a quote, chatting with a sales rep, or asking for product support). Customers who recommend your company to their personal and professional networks can be the difference between your business growing or struggling.
While designing your campaign with a specific target in mind, we identify your audience's interests and pain points. What are your audience’s general interests? Where does your audience congregate online? How do they use LinkedIn and other social networks? What kind of content does your audience read? What kinds of problems do they have that your product or brand could solve? INDUSTRYBay's marketing experts will help you to answer these questions about your campaign audience to create your buyer personas. We will determine what stage of the buyer’s journey your campaign is targeting and develop appropriate content and marketing messaging for each stage.
Publishing authoritative content is among the best ways to attract high-value B2B leads. Creating engaging content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. INDUSTRYBay carefully selects and promotes articles, videos and podcasts that your target audience will find valuable and insightful. Our content curation team saves customers time, promotes them as industry thought leaders and attracts a wider audience quickly and efficiently. Combined with targeted offers that provide actionable benefits, content curation is one of the most effective tools for running ongoing marketing campaigns.
Every INDUSTRYBay customer has full access to their own state-of-the-art, content-rich WordPress business blog. In addition to sharing company news, our customers leverage managed blogs as a turnkey solution for establishing industry leadership or authority, driving online traffic, generating ongoing content for social networks, and acquiring leads with free offers that direct readers on every blog post to targeted lead generation landing pages. Business blogging can be a highly effective and efficient marketing channel when managed on the INDUSTRYBay platform.
In order to help salespeople achieve their sales targets, INDUSTRYBay leverages search engines, HubSpot and LinkedIn to develop email and SMS/WhatsApp contact lists that drive exponential sales increases across a myriad of industries. Nobody knows a company's strengths, target markets and buyer personas better than salespeople. INDUSTRYBay´s list building specialists empower salespeople to efficiently reach more prospects without sacrificing precious time and energy. Effective list building creates a foundation for ongoing marketing campaigns that drive sustainable growth in customer acquisition and sales.
INDUSTRYBay customers work with email marketing experts to create highly engaging emails using the industry-leading HubSpot Marketing Hub email marketing system. An easy-to-use drag and drop editor enables customers to effortlessly modify content, customize layouts and add call-to-action offers. We develop ready-to-send email templates that are easily customized for different marketing campaigns and enable sales teams to generate quick sales. In-depth campaign analytics and actionable insights make email marketing with INDUSTRYBay an indispensable marketing tool.
Text messaging or Short Message Service (SMS) is a powerful marketing tool that is often overlooked by B2B marketers, but can be a highly effective way to engage and build direct relationships with potential and existing customers. Text messages have an open rate of over 98% and are typically read within minutes of being sent. SMS has significantly higher click-through rates than other marketing channels since people more often respond to messages they receive directly to their phone. When combined with landing pages, text messaging is a low-cost, high impact marketing channel for driving leads, online sales, customer loyalty and customer retention.
Since many of our customers face constraints in terms of time and resources, INDUSTRYBay makes their lives easier by repurposing blog content for social media networks. Our platform provides customers the ability to develop engaging AI-powered content in a fraction of the time. In addition to Facebook, Instagram, TikTok and X, our social media marketing experts leverage powerful B2B social media networks such as LinkedIn. We utilize LinkedIn Sales Navigator to reach potential buyers at target companies and LinkedIn Showcase Pages to focus attention on specific product and service categories or geographic markets. All your social media marketing channels can be integrated with HubSpot CRM for easy and effective ongoing management.
Explore more of what makes INDUSTRYBay the most complete growth platform for industrial companies. Our solution provides manufacturers and distributors the services and support they need to succeed including traffic generation, marketing campaigns, and eCommerce.
Use the #1 B2B eCommerce platform or our tried and tested landing pages & single page sites to sell more products.
Explore Industrial eCommerceIncrease your online visibility, website traffic and lead flow with Search Engine and Generative Engine optimization
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